flux

Pricing

Priced per site, like your retainers.

Every plan includes the full preview and publish workflow. You pay for how many client sites you connect and who on your team uses Flux. AI is either your own key or hosted AI at a published margin.

Pricing preview. These are the planned public plans. Signup and paid checkout remain closed while the assisted agency pilot is running; all plan buttons lead to the pilot application.

Free

Try Flux on one real site, including publishing.

$0forever

Sites
1 site
Seats
1 seat
AI
Your own AI key
  • Full local preview of the site
  • Reviewed publishing with drift checks and rollback
  • Supported Elementor edits, pages, menus and product categories
  • Plugin update rehearsals
Apply for the pilot

Freelancer

For one person keeping a book of client sites healthy.

$39per month

Sites
10 sites
Seats
1 seat
AI
$10 of hosted AI a month (about 25 jobs), or your own key
  • Everything in Free
  • Cloudways staging workflows
  • Hosted AI, billed in dollars
  • Email support
Apply for the pilot
Most agencies

Agency

For a team that maintains sites for a living.

$129per month

Sites
40 sites
Seats
5 seats
AI
$30 of hosted AI a month (about 75 jobs), or your own keys
  • Everything in Freelancer
  • Shared billing and usage controls
  • Spend caps per seat
  • Priority support
Apply with your agency

Studio

For larger agencies and in-house web teams.

Custom

Annual agreement

Sites
100+ sites
Seats
Custom seats
AI
Custom AI terms
  • Everything in Agency
  • Security requirements scoped in your agreement
  • Invoicing and procurement
  • Onboarding for your team
Talk to us

Founding agencies

The founding rate is documented for launch, but checkout is closed during the assisted pilot. Applying does not reserve or start a paid plan.

What counts as a site

  • One WordPress installation is one site, however many previews or conversations you run on it.
  • Local preview copies don’t count as extra sites. A separately connected staging installation uses its own slot.
  • Remove a site you’ve finished with to free its slot straight away.
  • Swap which sites are connected whenever you like.

What AI costs

Measured on a real client site, not a demo.

We ran five everyday jobs on a copy of IPR Medical’s store and recorded every model call. Most jobs cost cents; building a new page from the catalog is the expensive end.

Job on IPR MedicalAI cost
Scope a site before quoting

Read-only overview of theme, builder, plugins and update risks

$0.14–$0.17
Rename an Elementor heading

Found the heading on the homepage, edited it in place, checked the page

$0.06–$0.09
Mobile CSS fix

Product titles to 18px on phones in the child theme, shop page checked

$0.18–$0.24
New page from the catalog

Veterinary Pumps page from 14 real products, added to the menu after Shop

$0.50–$0.85
Rehearse a WooCommerce update

11.1.0 to 11.1.1 on the copy, shop, cart and checkout verified

$0.08–$0.15

Costs are what the job cost with your own key. Hosted AI adds 30%. Read how we measured in the IPR Medical story.

Compare plans

Same workflow on every plan.

FeatureFreeFreelancerAgencyStudio
Connected sites11040100+
Seats115Custom
Local preview of the full site
Reviewed publishing, drift checks, rollback and revert
Supported classic Elementor edits; pilot Atomic page creation
Plugin update rehearsals
Bring your own AI key
Hosted AI included each month$10$30Custom
Cloudways staging workflows
Shared billing, usage controls and spend caps
Custom security and invoicing terms
SupportCommunityEmailPriorityOnboarding

Billing questions

The fine print, in plain words.

Is the free plan really free, publishing included?
The free plan is the intended self-service entry plan, but public signup is not open during the assisted pilot. Approved pilot agencies receive an onboarding link and do not begin a paid subscription automatically.
What does “bring your own key” mean?
You paste an Anthropic, OpenAI or OpenRouter API key into Flux. The AI provider bills you directly at their prices, and Flux adds nothing on top. Every plan supports it.
How is hosted AI billed?
At the provider’s price plus 30%, which covers card fees, failed runs and support. Balances and usage are shown in dollars. Paid plans include a monthly amount, and you can top up in $5, $25 or $100 amounts.
What happens when hosted AI runs out?
Hosted AI is prepaid. When the balance runs out, Flux pauses hosted requests until you top up or switch to your own key. You’re never billed for AI you didn’t approve in advance.
What if I need more sites than my plan includes?
Move up a plan, or talk to us about Studio if you’re past 40 sites. Removing sites you no longer maintain frees their slots.
Who counts as a seat?
Anyone on your team who signs in to Flux to work on sites. Clients don’t need seats, since they never use Flux directly.